Restrict alcohol sponsorship and advertisingb
Under this strategy, a campus or local or state government establishes policies that restrict or prohibit alcohol sponsorship and/or advertising of alcoholic beverages, particularly where such sponsorship or advertising exposes young people to alcohol messages, such as on college campuses, at rock concerts, or at athletic events.
Effectiveness: = Moderate effectiveness
Cost: $$$ = Higher
Barriers: ## = Moderate
Research Amount: **** = 5 or more longitudinal studies
Public Health Reach: Broad
Staffing Expertise Needed: Policy advocate
Target Population: All students
Research Population: General
b = Intervention changed position in the matrix
Effectiveness ratings are based on estimated success in achieving targeted outcomes. Cost ratings are based on a consensus among research team members of the relative program and staff costs for adoption, implementation, and maintenance of a strategy. Actual costs will vary by institution, depending on size, existing programs, and other campus and community factors. Barriers to implementing a strategy include cost and opposition, among other factors. Public health reach refers to the number of students that a strategy affects. Strategies with a broad reach affect all students or a large group of students (e.g., all underage students); strategies with a focused reach affect individuals or small groups of students (e.g., sanctioned students). Research amount/quality refers to the number and design of studies.
Saffer H. Alcohol advertising and youth. Journal of Studies on Alcohol and Drugs (Suppl. 14):173–81, 2002.
References from 2019 update
For information about intervention designs and implementation, check the articles in the References tab.