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Individual-Level Strategies
Education/awareness program

Normative re-education: Electronic/mailed personalized normative feedback (PNF)—Generic/other

PNF programs provide all students with personalized information about their alcohol use in comparison with actual use by their peers. This information is represented graphically (with charts and text, showing personal behavior juxtaposed with normative information). Delivery of PNF interventions is done without the involvement of a facilitator, and students are allowed to consider this information on their own.

  • Effectiveness: = Higher effectiveness
  • Cost: $ = Lower
  • Barriers: ## = Moderate
  • Research Amount: **** = 11+ studies
  • Public Health Reach: Broad
  • Primary Modality: Online/offsite
  • Staffing Expertise Needed: Coordinator
  • Target Population: Individuals, specific groups, or all students
  • Duration of Effects: Short-term (< 6 months); long-term (≥ 6 months) effects

See the FAQs to learn more about generic PNF strategies and how to develop and implement them.

NOTE: Cost ratings are based on the relative program and staff costs for adoption, implementation, and maintenance of a strategy. Actual costs will vary by institution, depending on size, existing programs, and other campus and community factors.

An official website of the National Institute on Alcohol Abuse and Alcoholism

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