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Individual-Level Strategies
Cognitive-behavioral skills-based approach

Skills training, alcohol focus: Expectancy challenge intervention (ECI)—By proxy/didactic/discussion alone

ECIs target positive beliefs about the outcomes of alcohol use, highlighting through education or direct experience how many behaviors associated with alcohol use are driven by cognitions rather than pharmacology. Education on alcohol placebo effects is provided during in-person discussion or lecture or via video as a means of challenging students’ positive beliefs about the outcomes of alcohol use.

  • Effectiveness: X = Not effective
  • Cost: $ = Lower
  • Barriers: # = Lower
  • Research Amount: ** = 4 to 6 studies
  • Public Health Reach: Focused
  • Primary Modality: In-person group
  • Staffing Expertise Needed: Coordinator
  • Target Population: Individuals, underage, specific groups, or all students
  • Duration of Effects: No short-term (< 6 months) effects; long-term (? 6 months) effects not assessed

NOTE: Cost ratings are based on the relative program and staff costs for adoption, implementation, and maintenance of a strategy. Actual costs will vary by institution, depending on size, existing programs, and other campus and community factors.

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